AUDI
Audi Class
date: Years 2006 to 2007
agency: CP Proximity
creative team: Eva Santos, Xavi de la Cruz, Iñigo Castro, Gloria Joven and Raúl Gª Uclés
description:
Selection of various projects for Audi Class.
Birthday custormers card, DVD historic brand and Audi Class Retail Welcome Pack.
HISTORICAL DVD:
Development DVD and booklet inside piece.
RETAIL WELCOME PACK:
Information material for brand marketers of Audi dealerships.
BIRTDAY CUSTOMERS CARD:
The Audi customers received an apparently normal birthday greeting. However, the age for which they congratulated was always lower than the real.
The time is relative: According to researchs by Albert Einstein is shown that in movement the time passes more slowly. According to this theory, then it could be said that driving the time passes slower and therefore age does not advance at the same speed. The Audi customers received this original greeting and what at first seemed a mistake became a curious and funny anecdote. A little creative twist to give a different touch to a traditional birthday greeting.
The pieces developed for the campaign consisted of a mailing, e-mailing and personalized online experience for every customer.
