I was approached by the head of our new product design department asking to use some of my recent work on their wooden mini cruiser board for ow brand, 'Dstreet'
I collaborated closely with the head of NPD as well as their own product designers to see how my work would translate across to a finished deck design.
After several weeks of the usual to-ing and fro-ing, we arrived and settled on a final design. Below I have pictures detailing the original work, as well as the finished product and the subsequent photoshoots my deck ended up in.
Previous design ideas before settling on the final motif which was much more simple
We decided on keeping the ram skull and snake as the main design for the deck.
Some conceptual lifestyle ideas, the board on the right was designed by another in house designer
promotional flyer sent to our customers (design credit Tom Mullen)
Promotional Instagram asset used on our social media accounts as well as being sent out to customers
