IVI CLINICS
Love gets it all
date: October 2011
agency: Draft FCB
creative team: Pedro Soler, Draft FCB Barcelona team and Sr.Qu.
project: Launch advertising campaign
agency: Draft FCB
creative team: Pedro Soler, Draft FCB Barcelona team and Sr.Qu.
project: Launch advertising campaign
description:
IVI clinics is an international leader among medical professionals both in research and in the development of assisted reproduction treatments. A daily work that helps to give hope to all those couples having trouble conceiving a child. In October 2011 the agency Draft FCB trusted Sr.Qu. to develop the overall art direction of their creative proposal, the one that would present in the contest and that ultimately was the winner between six other different proposals from other ad agencies of Spain.
Concepto: “Love gets it all” was the message of the campaign. This powerful concept met all the values and emotions necessary to rotate the entire campaign around it. Simple but straight to the heart.
Print Ads: Through "pieces of real life" the campaign try to expose the experiences of people who had lived "really" similar situations to the potential customers. Real images, no image file or sessions with models. A campaign full of life experiences that make it much more exciting and close an incredible experience as is to have a child.
Other Prints: Here are some graphical alternatives created during the development process of the main campaign.
