TEnergisa is one of the largest brazilian energy companies, covering 4 different states of Brazil, which needed to speak the same way to such diverse audiences: the northeast coastal peoples of Sergipe, Swiss immigrants villages from Rio de Janeiro state, farmworkers from the semi-arid regions of Paraíba and Pernambuco, and the countryside lifestyle of Minas Gerais state. From the brand design to the new shops of public attendance, not forgetting the energy bills, everything was redesigned from the scratch, in almost 50 brazilian cities.
These are of the designs developed to Energisa Branding project from 2007 to 2009. I worked in Energisa Branding from the most beginning, sharing the strategy research process, developing the final brand design, settling design standards with manuals and production consultant, and delivering design executions for almost two years with expansions of the project.
The Energisa Branding project received the 2009 REBRAND™ Distinction Award: http://www.rebrand.com/2009-distinction-energisa
These are of the designs developed to Energisa Branding project from 2007 to 2009. I worked in Energisa Branding from the most beginning, sharing the strategy research process, developing the final brand design, settling design standards with manuals and production consultant, and delivering design executions for almost two years with expansions of the project.
The Energisa Branding project received the 2009 REBRAND™ Distinction Award: http://www.rebrand.com/2009-distinction-energisa
Tátil Design de Ideias for Grupo Energisa – 2007/2009
Project developed as member of the Branding Creative Team of Tátil Design.
Branding Director: Roberta Gamboa
Design Management: Raphael Abreu
Branding Director: Roberta Gamboa
Design Management: Raphael Abreu
Brand Strategy and Research: Lorena Castellan
Project Leader + Graphic Design: Pedro Moura
Industrial Design + Architecture: Bruno Medeiros
Project Leader + Graphic Design: Pedro Moura
Industrial Design + Architecture: Bruno Medeiros
Graphic Design support on Energisa logo: Felipe Caldas
Editorial Design: Barbara Formagio
Brand Strategy Intern: Rafael Todeschini
Graphic Design Intern: Gabriel Castro
www.energisa.com.br
Editorial Design: Barbara Formagio
Brand Strategy Intern: Rafael Todeschini
Graphic Design Intern: Gabriel Castro
www.energisa.com.br
