Mercat de Música Viva de Vic is a professional meeting place for all of the sectors of the music industry. A showcase for musical ideas that grow out of the exchange of information between programmers and bands, cultural managers and musicians, the music business and its public.

For four days every September since 1989, the city of Vic has brought together representatives of all areas of music from around the world to see new developments, attend forums, exchange their knowledge and buy and sell music.

A market that has bridged the gulf between continents, one that allows the exchange of cultural and musical initiatives. Based in southern Europe, MMVV has created international networks of professionals.

In terms of Spain, Vic offers all the Autonomous Communities the chance to present their groups and draw up agreements on collaboration and exchange – the event is the only one of its kind in the whole of the country.

In short, the Vic Live Music Market is an essential reference point for anyone who wants to discover the sounds that are being heard, mainly in Catalonia, Spain and around the Mediterranean basin, but also in the rest of the world.

The Mercat de Música Viva de Vic is a music industry event that takes place in Vic and attracts a large number of audiences and professionals interested on top quality live music. 

The programming comprises all kind of styles and is designed for a wide audience. Stages distributed all around the city, both free and paid access, and four days of live music transform the city of Vic in the centre of the country's musical and cultural activity.

Within the Mercat de Música Viva de Vic also takes place MVLAB, which is a meeting point for artistic directors, festivals, institutions, private companies, promoters, agencies, labels and all sorts of professionals of the music industry. The main objectives are to facilitate business development, to exchange experiences and know how, to generate business and to contribute to the innovation and professional development of the sector. The MVLAB materializes in a commercial fair designed for the professionals, which includes showcases, networking events and conferences and presentations to facilitate knowledge exchange and professional development. The Mercat de Música Viva de Vic puts together a specific music program for the professional delegates, with exclusive showcases on top of the general program. 

This year is the 28th edition of the Mercat de Música Viva de Vic, which is a unmissable date for the country's music industry.