Branding, Digital Marketing and Web Development for Konnexion Music Festival
Fun, colorful branding that doesn't take itself too seriously.
Konnexion Music Festival is an electronic dance music festival (now) going on its sixth year, founded in Idaho. You won’t find $6 bottles of water and $10 Coronas here though; Konnexion has no aspirations of becoming a massive, commercially driven event. They have modest goals of nurturing a self-sustaining and community-driven festival experience featuring workshops, day-time activities, and camping. Big enough to pay for itself and have room to grow, but small enough to stay intimate and sustainable.
Now let’s talk about the look. Throw Proxima Nova Extra Bold and Eurostile Candy together for a font-pairing made in heaven. Have fun with the arrangement, add a photo here or there and you’ve got easy, consistent, bold social media ads. Deliverables range from collectible hat pins to staff badges, attendee maps and all the other good stuff that gets people in the door and helps them have a good time while there. A custom website development is also in progress, but not slated for completion until early 2018. A temporary Wordpress site is in place until then.