Danica Pension
App - digital platform
App - digital platform
With more than 600,000 customers, Danica Pension is one of Denmark's largest pension funds. For the launch of their new digital platform, these images were developed with focus on the new features in an app. The idea was not just to show a tablet with a screen dump, but instead show the graphics from the app in interaction with the model, to give the impression that this app provides a complete overview of your pension - it's all available at your fingertips. With great succues the message was spread across many of the Danish media.
Photographer: Jon Norddahl - www.jonnorddahl.dk
Retouch, image manipulation and postproduction: Niklas Blangsted
Client: Danica Pension
