updownacross is a new, private women’s fashion label dedicated to creating well-constructed, high quality clothing at an accessible price point. Each style has the look and feel of a luxury label, but with a price point that appeals to those who search for quality, made-in-NYC, grownup designs but have found them out of reach – until now.
Looking to build a brand identity that resonates with women who are gritty, resourceful, confident and strong, Four Thirty’s Branding Studio developed a logo, brand mark, website, hang tags, clothing labels and brand guidelines.
The design is minimal, clean, urban, architectural, black and white, no frills, no fancy, no bullshit.
See more of our work here: www.four-thirty.com
