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    Brand identity design for Lakeview Baseball Club, the original Wrigley Field rooftop in Chicago.

Lakeview Baseball Club

Chicago's Lakeview Baseball Club across from Wrigley Field is the original Wrigley Field rooftop. LBC is instantly recognizable by its historic “Eamus Catuli!” and AC signs that cheer on the beloved Cubs and count how long it’s been since they’ve won the division, pennant, and World Series.  

True story designed the brand identity for LBC, celebrating the history of the building, and honoring the traditions of Major League Baseball.

And we got to update the old signs.