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    About

    This endeavor consisted of reinventing and updating an existing local company’s brand from the ground up. This project was very personal to me be… Read More
    This endeavor consisted of reinventing and updating an existing local company’s brand from the ground up. This project was very personal to me because of the relationship that emerged with the owner and her son after our weekly meetings to discuss my designs and how they would reflect the future of their company: Collectormania. Initially, I was tasked with creating a new logo for them based on the items sold on location; which included: Board games, card games, and hobby supplies. After successfully combining these elements into a logo, we decided to incorporate the new look and feel of their brand into multiple aspects of their business. This included business cards and custom t-shirts for customers, as well as poster design for events and a printed advertisement. This experience reinforced my value of creating lasting relationships with my clients, and being truly invested in the ideas and designs I provide them. Read Less
    Published:
Top Left: Initial logo sketches 
Bottom Left: Photo of actual Collectormania store 
Top Right: Digital logo ideations 
Bottom Right: Final typeface and color options 
Top Left: Final Vertical logo 
Top Right: Business cards 
Bottom: Final Horizontal logo with custom yellow color block

Top Left: Advertisement layout options and notes discussed with the client 
Bottom Left: Final advertisement printed in Parker Recreation magazine 
Right: Final advertisement
Left: Horizontal poster advertisement 
Right: T-shirt design for customers