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    MatchCraft is a search engine marketing platform for publishers and agencies that run campaigns at scale. We collaborated with MatchCraft's produ… Read More
    MatchCraft is a search engine marketing platform for publishers and agencies that run campaigns at scale. We collaborated with MatchCraft's product and engineering team to redesign the merchant center product. The objective was to modernize the UI and improve usability. We have set the success criteria to boost sales teams' efforts to pitch the platform to prospective clients and increase perceived value and satisfaction for merchants. Read Less
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Project Lead Asli Sonceley
Creative Direction Alper Cakir
UX/UI Designer Jen Valentine
Designathon Nathan Canning, Carol MartinezTolga Ulker