1. Brainstorm
I first started with Brainstorm, I basically made a clear list of keywords that's related with the product, using synonyms to get inspired from those keywords.And then made a mind map to clear everything out.
These techniques also helped me come up with the idea of the slogan.
2. Inspiration
A mind map inspired me an idea of a Knot, which can tighten up a virtual rope between mom and her kid.This idea told a story of a mom and a kid, setting users in a specific using scenario.It gave people an idea that Knot can help mom keep in touch tightly with her kid.
3. Sketch
Simplify outline of a rope.
The simplified rope outline happened to replace the letter ‘O’ in the word Knot.
Refine edges to make it more coordinate with K, N, T in Helvetica Bold.
The "O" here was more coordinate with K, N, T
4. Color up
Orange is associated with joy, sunshine, and the tropics. It represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red.
5. Final
