EichenGlobal - Brand Design

2015 | Real Estate

EichenGlobal is a Real Estate Service Company for international investors who have just purchased or already own property in German grounds. Its mission is bridge the gap between clients and all sorts of consulting services by gathering a network of mortgage, finance, lawyers, auditors, banks, property management and insurance companies.







The name was strategically directed for the brand to inherit the the tree's main attributes: Strength, Stability, Imposure.

With over 110 years of combined experience in Berlin’s property market inherited from its parent company, their competitive advantage is that they are pioneering within the German real estate market in offering all services under one roof management, and being new would possibly be their brand perception disadvantage. 

This concern led to a design language development which takes into consideration the need to be familiar and recognizable. The goal is to have a simple and clear visual approach to represent the company's core with evident references on the so called International Style derived from the Bauhaus that strives for rationalism by using clear geometry and the sophistication that results from it.






Brand mark motion

















CREDITS:

BR/BAUEN
Creative Direction / Design: Rodrigo Francisco & Braz de Pina
Support Design: Verônica Sauthier

EichenGlobal
Marketing Department: Samira Issa & Valeriu Vetiul

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EichenGlobal - Brand Design
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EichenGlobal - Brand Design

EichenGlobal is a Real Estate Service Company for international investors who have just purchased or already own property in German grounds. Its Read More
1,402
15,955
76
Published:

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