Odlo is a leading brand in the sport performance underwear field, started in Norway in 1946 from the intuition of Odd Roar Lofterød, who has been one of the firsts to understand the importance of a proper performance suit in winter sports.
To celebrate the 70th anniversary I've decided to represent the heritage of the brand in a dedicated logo, that will be featured on every Anniversary Collection garment, following these three pillars:
• Native Norway origins;
• Authentic link with the native region (Oslo, Holmenkollen);
• Link with the Olympics (where the brand innovation belongs and has been established).
A video recap from Odlo Youtube channel, featuring the Odlo 70th Anniversary Logo.