Historic Scotland needed to increase footfall at their flagship events throughout the year. So we created a new site that positioned these events as the Best days out ever. Using a mix of PR shots and visitor imagery the pages quickly communicated the exciting nature of the events.

To drive further footfall to some of the lesser known sites and sites without events, we created an interactive map that let you explore all of the sites. This highlighted how much value membership really is by reminder visitor of just how many places they can visit for free with their card. And it encouraged visitors to create personalised ‘must see’ lists based on their preferences and locations that they could download and share.