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    A blogging campaign that encourages consumers to send in entries for a chance to win an all-expenses-paid holiday for four. (2008)
Search for Asia-Pacific's Top Workaholics

With people putting in more hours of work, with less time to travel, Sheraton Hotels & Resorts wanted to reward the hardest working workaholics in Asia-Pacific.

Blogging was a hot trend during this campaign, so what better way to call for entries than to get consumers to tell us how hardworking they were through a blog? Sheraton made sure they were rewarded handsomely for it, with a grand prize of an expenses-paid trip for four people to three Sheraton Resorts around the world. With terms and conditions of course.

With a fantastic prize like this, consumers took the time to tell Sheraton why they should be sent on a trip of a lifetime, and spread the word to get votes. Throughout the campaign, consumers could also blog additional entries, and even check the latest entries and their ranking on a downloadable desktop widget.

We received hundreds of entries, and at the end of the campaign, sent a very deserving workaholic on a very enjoyable trip of a lifetime, sponsored by Sheraton Hotels & Resorts.