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    About

    Role: Director of Web User Experience - Express Scripts A collaborative effort with Marketing, Creative Services and many areas of Express Script… Read More
    Role: Director of Web User Experience - Express Scripts A collaborative effort with Marketing, Creative Services and many areas of Express Scripts helped to successfully redesign Express-scripts.com. Read Less
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Role: Director of Web User Experience - Express Scripts
After
Member Homepage

By separating the member experience from the various other corporate messages, we are able to target a large group of visitors more effectively. The redesign allowed us to deliver the appropriate message and functionality at the right time.
Corporate Homepage

With a separate landing area of corporate information, we are able to more effectively target clients, prospects, media and potential new hires more effectively while driving the appropriate value prop.

Before

Single Homepage
The Express-scripts.com website was used by a variety of audiences but not tailored in a meaningful way. With a B2B, B2C and overall corporate focus, it was a usability challenge.