Kraken Rum
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To introduce the world’s first black spiced rum, we developed an integrated campaign based on the Kraken legend. We showed the backstory of the Kraken’s true existence from a scientific point of view through a journal and a series of web movies. To see more, visit http://www.krakenrum.com
Boards for one of the 3 web movies we created. To see all of them, visit www.krakenrum.com