Corporate Branding

Background
Blue Sands Trading began its business in 2006 and has grown from strength to strength through being awarded contracts based on our cost effectiveness and quality workmanship having been instilled from the outset. Blue Sands Trading Management style is participative, honest, fair and open with high expectations. This style has attracted and kept highly skilled and experienced staff. Blue Sands employ currently 5 permanent staff and 28 Laborers.  Blue Sands Trading is a broad-based company, specializing in:
 
Stock-Proof Fences
Game-Proof Fences
Wire netting Fences
Jackal-Proof Fences
Security and Perimeter Fences
 
Design
The logo concept of this brief was to rebrand the company, and the design a logo that represent the company itself. The process pf design was to use something that reflects the company sell to potential clients.
To be honest, when I was saw the logo for me it disturbing , it didn’t have meaning to me. hence I had to  director and be creative about the brand. The company is blacked owned, in the process of design i had to create mininlimlist design that would take the company to be taken serious in the construction business. 
Final logo
Corporate Branding
One of the issues Blue Sand had shared with us was the challenge of showcasing copywriting projects, or making object visually appealing. This was an aspect I considered a lot during the design process. In light of this slight dilemma, I began looking at type specimen books for inspiration. I was particularly drawn to the “waterfall effect” that would naturally appear when specimens showcased the full family of weights in a typeface. This became my inspiration for the brand system of blue sands trading—to create a system of using various weights together depending on the scenario or amount of text. I was quite happy with the idea as it was a fairly simple idea though still unique to me.
Corporate Branding
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Corporate Branding

Corporate Branding
1
73
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Published: