This year’s MAX identity was inspired by Victoria Siemer’s 'geometric reflections' series. We asked Victoria to use that style and photograph San Diego for us, reflecting MAX logo in the city’s landscapes. Additionally, we have invited photographers from different regions to submit landscapes of their countries, so we could reflect MAX logo in them for more intenational and incusive feel. They represent Germany, Australia, and Japan.

Victoria Siemer, San Diego

Lauren Bath, Australia

Takashi Yasui, Japan

Patrick Monatsberger, Germany

Here is what the event graphics looked like at the San Diego Convention Center:

––––––––––––––––––––––––––––

We had MAX Logo Builder made, an app that allowed our community to create their own MAX logos. 

Here are some of my creations: