A concept for a bread package. Instead of making new cardboard package to a bread we turned the old and very usable paper bag into a media. The infographics and short texts describe a breads journey from a bakery to a consumer. A re-usable package for a bread was also created.
Made 2012 together with Anu Nokua, Kristjan Laansalu, Pekka Pölkki and Saana Tikkanen in Aalto University.
Client: Anton & Anton and Kannisto Bakery. www.antonanton.fi & kannistonleipomo.fi