Social media still, has a huge and important impact when it comes to marketing your business online. Though it has already proven to be a useful marketing tool over and over again, many small businesses don’t get results they wanted for their niche.
In truth, some companies have not even used social media marketing because they foresee of fear of failing as they start in this journey.
It would be smart for any business sitting on the fence to ask what the cost of overlooking social media channels is to their business. Let us say you have already been enlightened of the importance of social media, so how you can bring more attention to your business or products on social networks.
1. Promote informative posts with Facebook's 'Page Post Engagement'
If you are looking to promote an important post on Facebook, instead of choosing for the 'boost post' option, the 'page post engagement' option would be far more efficient. This allows you to detail an audience, making the post noticeable to right friends and family of those who like, comment or share your post.
2. Facebook Offers
If there is one thing consumers like, it’s a great offer. Facebook have great features that allow small businesses to make an offer, encouraging consumers to claim and share with their friends and followers. This does not just improve sales, it also go viral as people starts talking about you and your business/products.
3. Promoted Tweets
If you are promoting on Twitter, promoted tweets are definitely something you will want to maximize. Allowing you to both tap a wider target audience, as well as persuade discussion from existing followers, these paid tweets are featured at the first page of search results when a user type related keyword or phrase.
4. LinkedIn Sponsored Updates
If you use LinkedIn, a popular business social network, you will also find a very useful feature known as 'sponsored update'. This is especially effective for sharing conferences and events your business or products has coming up. It comes with complete targeting options, making sure you reach the right target audience. It does come at a small fee but you can set your own budget.
There are various ways you can make your social media marketing campaign more effective and productive. The above-mentioned tips are some of the best and easiest ways to use.
If you are just getting started with social media marketing, it is worth concentrating on one platform at a time, instead of trying to beat them all. Once you get expert at one, move forward to the next. In this way, you can guarantee complete understanding of each system before bringing another one into the system, which would trigger even more misunderstanding and disappointment.
