Changi Longboards
Identity
Identity
For Changi the ideal boards started around the 1950’s when Elvis started rocking. Simple but solid longboards with glassed in fins can never be replaced. Over a million surfboard designs have come and gone, but the traditional log remains. Nick McArthur
With so much character in the man behind the boards, Changi needed a strong identity relating to the essence of the craft. A Chevron/Vegemite inspired logo gives the brand a classic, vintage, much like the man himself.
With so much character in the man behind the boards, Changi needed a strong identity relating to the essence of the craft. A Chevron/Vegemite inspired logo gives the brand a classic, vintage, much like the man himself.
