L’Oréal launches #ColorEverAfter

L’Oréal launches augmented reality campaign for Color Riche.

L’Oréal Pakistan recently launched a new augmented reality campaign called #ColorEverAfter in order to celebrate the 30th anniversary of Color Riche, which, according to L’Oréal is the world’s number one lipstick brand. Internationally the brand has launched an exclusive range of lipsticks in five shade families: pinks, reds, plums, oranges and nudes to celebrate the event along with a global campaign with endorsement by celebrities such as Frieda Pinto and Beyonce. However in Pakistan, L’Oréal decided that something different was needed.