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    About

    CIB promotion of 5% instant cash back when travelling abroad
    Published:
CIB 5% Cash Back
Rational:

Most people know what with the flag of the country they’re travelling to looks like, but not everyone is familiar with the CIB promotion of 5% instant cash back when travelling abroad. So by merging the two elements, we’re making the unfamiliar familiar.
Agency: Impact BBDO, Cairo, Egypt
Executive Creative Director: Hossam Moro
Creative: Ahmed Wahid
Art Director: Ahmed Wahid
Copywriter: Wael Khairy
Account Handler: Amira Alaa, Rula El Kaliouby and Mohamed Sadek