This four-fold brochure was designed to promote the Virtual Technology and Design (VTD) program in the College of Art and Architecture at the University of Idaho. VTD is a unique creative program and wished to have this attribute reflected in their promotional material. A requirement of this project was the incorporation of University and College branding standards.
The combination of VTD specific artwork and University branding elements resulted in a design that easily communicated the program’s placement in the College of Art and Architecture while visually distinguishing VTD from other College programs and expressive of the programs unique voice.
The brochure features various works by current and past VTD students encompasses by graphical representative of the organic, flexible nature of a program combining the science of cutting edge technology with design and design thinking fundamentals.