Dynalite is a concept brand for a lighting system that will help to keep riders safe, and also allow them to have more control over their cycling route.  By utilizing cityIO data analysis information, the lights will dynamically change to suit the extremity of the traffic or riding environment.  The project below reflects conceptualization of the brand, designing of the collateral, as well as advertising for the brand.  The goal was to create a simple yet effective design to reflect the desire for safety, as well as effectively promote the product.