Key Message
If stains weren’t so good at setting in, Tide wouldn’t be so good at cleaning them out.
Strategy
Challenges make you stronger. They are a way to push ourselves and to see what we are truly capable of.
Are you Tide tough?
PRINT
Long copy Magazine ad in Home living and Sports magazines
To show essence of spirit of those who take on challenges in their every day
Sets up target audience, links back to social media and website for more information
OUT-OF-HOME
Transit ads targeting the Tough Mudder audience and highlighting reasoning behind brand partnerships.
Pre-awareness for event.
Links back to Social Media and online for more information
DIRECT MAIL
Sent to households in the GTA. i.e. both suburban and city, offering coupons for Tide detergent.
Special $2 coupon available offered to those who sign up for Tide Tough Mudder via links provided.
Links back to social media and websites for more information.
Call to purchase in store.
IN-STORE
SOCIAL MEDIA
EVENT
