Cart at Hollenden 
Temporary retail environment created to feature local artists and to benefit Cleveland's Rainey Institute, sponsored by American Greetings. The name comes from how American Greetings started, by selling cards out of a cart in front of the Hollenden Hotel in Cleveland, Ohio. We designed the logo, branding, tags, and signage in collaboration with Kristeen Martin, Nicole Wagner and Megan Buettner. Ohio designs by Fizz Creative.
Cart at Hollenden
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Cart at Hollenden

The Cart at Hollenden was inspired by the founder of American Greetings, Jacob Saperstein. He first sold his cards in the Hollenden Hotel, which Read More
191
6,378
25
Published: