Dirk Bikkembergs wanted to launch its new fragrance. Our idea is a connection between a perfume and a football background, a meeting point for menswear, sport, action, glam and top players. Creating immediately recognizable stylistics codes. Style, stamina, talent and determination.
Creative concept, copywriting and visual direction for the launch of the first fragrance by Dirk Bikkembergs: DIRK - REACH YOUR GOALS
Fight with determination for improve yourself. Achieve your purpose with passion and efforts, without any compromises, without compromising aesthetic or style. Like the Bikkembergs’ man.
