Direct mail card. This design struck a good chord with the Hard Rock and was one of two selected for distribution. It's simple imagery and message - a lyric borrowed from classic rock legends, Boston and their hit, Long Time. This card was sent to thousands of people who visited the casino but failed to return. It is meant to lure you back to the gaming floor by offering a Free Play incentive on the reverse side along with a call to action.

Direct mail card. This piece had to adhere to strict brand standards and features photographs purchased from Shutterstock.com and some simple Photoshop work! I came up with the concept, design and copy. This piece was one of two cards selected for distribution to a select group of guests who, by virtue of their loyalty to the Hard Rock Casino as their casino of choice, are rewarded via Free Play offers printed in coupon form on the reverse side of the card.

Direct mail card developed for the Hard Rock Casino in Tampa, FL. Thispiece had to adhere to strict brand standards and features photographspurchased from Shutterstock.com. I came up with the concept and design.

Direct mail card. This card was designed to promote the Hard Rock Casino's Free Play promotion they extend to return guests via the US Mail. On the back of the card was a coupon good for anywhere from $10 to $100 in Free Play.