Serge Grand Palais is an exceptional centre in Yaoundé, Cameroon; highly adaptable and housing many inter-communicating spaces under one roof: congress-convention-seminar, exhibitions and weddings. Your partner for the organization of any event, Serge Grand Palais can accommodate a simple meeting, a conference, a symposium, an annual convention, as well as trade fairs, exhibitions, congresses or shows and concerts. The space is entirely yours for the duration of your event. You imagine it, they plan it! While researching for a graphic designer, Serge Grand Palais came across my Creative Invention branding project and wanted something similar and presentable that would brand their business. A unique combine lettermark and icon logo, and a clean, simple, classic business card design for their brand. Through long distance communication and exchange of my ideas for the logo design with the client, we finally hold on to the idea of illustrating the entire Serge Grand Palais building and framing the unique part of it with a stroke shield as their logo. Part of the main auditorium outer view works well as a logo because it would be recognized in any branding identity for the building one of a kind architecture even without it lettermark. The Minion Pro typeface was chosen because of its delicate strokes and curves, and it is a fine combination to use for heading or for invitations in event planning business. Read Less