During my time as a Client Partner at Facebook, I called on and acquired the NARS Cosmetics account. Their media buyer and I worked on a strategy to drive fan growth as well as online sales. We showcased their holiday products by highlighting the "Exquisite Artistry" of the brand and added features that were only accessible if a user became a "fan" of the social media page. The campaign was very successful in creating brand awareness on Facebook and direct response on the product landing page. Delivering a fan count of over 200,000 in 2 months. As May 2012,  the week of November 20, 2011 still remains the brand's highest level of engagement on their Facebook page.