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    Tankcsapda is a Hungarian hard rock band, influenced by Motörhead. Their songs remain energetic and powerful - even when whispered. This is exa… Read More
    Tankcsapda is a Hungarian hard rock band, influenced by Motörhead. Their songs remain energetic and powerful - even when whispered. This is exactly how a whisper diesel works: only its noise is reduced, its power stays the same. We are glad to introduce the Whisper Rock Songs campaign: the whisper edition of the most famous Tankcsapda rock songs. Read Less
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challenge

The Opel Whisper Diesel engine is just as powerful as other 
Opel engines, but it does not make any noise about it. How to promote 
this silent engine - that turns the tough looking Mokka into a quiet city 
race car - without the use of traditional ATL ads?






idea

Let's take the loudest thing there is - a rock band - and turn its volume down 
while maintaining its energy. This is how the concept of Whisper Rock Songs was born. 
By asking Tankcsapda - Hungary’s most powerful rock band - to release a new whisper 
version of one of their biggest hits, we can convince their fans and the whole country 
that great energy does not necessarily come with great noise.

execution

When users listen to a massive metal 
hit of the band, our banner appears...

...leading them to the whispered version of the song 
that gives the same dynamics, yet with much less noise.








whisper rock songs


C O P Y W R I T E R

Daniel Dekany


A R T  D I R E C T O R

Laszlo Polgar


C R E A T I V E  G R O U P H E A D

Boglarka Onody


P R O J E C T  M A N A G E R

Adam Gyarmati, Zsofia Wagner