The Challenge

My role in Blastbeat was to create a vision and implement a strategy for the online element of the business. The solution had to allow multiple stakeholders (parents, youth, internal staff, educators and media) to interact with the business, grow the number of schools taking part in the program and deliver a superb user experience.

After rolling out the multi country, brandable brochureware site we required a solution that would free up our design and technical team from making updates and empower our global management team to maintain and update their local sites.

We also required a solution to allow country and regional managers to view new applications and process sales visits along with monitoring and grade the work that was submitted by the programme participants.

The Solution
To meet the objectives I was responsible for rolling out an integrated Content Management Solution, CRM and reporting solution for our internal staff.

The CMS included a granular permission based system to allow administrators to setup users in 'Roles' relevant to the level of access required. For example Country Managers had permission to change the entire country site whereas Regional Managers could view new applications and setup site visits to sell the programme into the Schools. Other users (sponsors, media agents) may have been given access rights to upload photos only. 

We conducted a full review of existing non performing processes (e.g. applications submitted via email) and interviewed all stakeholders building personas which fed into the requirements for the system.

Prior to the rollout we conducted extensive user testing with our stakeholders to ensure every process was easy to complete and to iron out any User Interface issues.

The result was a business tool that allowed the company to grow exponentially while freeing up key resources to focus on the development of the Social Network and E-Learning platform ( which is showcased in other projects in my portfolio.

The screenshot above showcases the 'Super Administrator' view of the top level of website content. A simple user interface allows users to see the multi country structure of the websites at a glance.
Users can quickly drill down into the area they wish to edit. Any section title can be edited / deleted or previewed.
Users can quickly change any aspect of the website article without requiring HTML or programming knowledge.
If the user wishes to add multimedia content this again could be done within 3 clicks.
A full revisions panel displays previous versions of the document and if a mistake is made the user can 'roll back' to a previous saved version of the content. 

The CMS allows users to certain users (Editors) to moderate content that was written by other users to ensure a high quality of content on the site. 
These users can publish the article directly or they may decide to make some changes to the article prior to publication.

The photo manager was designed to be incredibly easy to use and was extensively tested to ensure that staff could upload, tag, re-order and watermark albums for publication on site.
Photos were a key area of the site as they encouraged repeat visits and also showcases the 'offline' element of the business.

The User Manager allowed management to quickly add staff to the system and assign them a relevant role.
It was incredibly easy to create a new user or change an existing users role based on staff relocation / promotion etc.

The Roles Manager allowed management to define which areas of the site and which country sites our staff could access. 
The system worked on a granular permissions model allowing extensive flexibility in defining what content and functions each staff member or external media agent could access.

The MMC (Music and Multimedia Company) Manager enables Blastbeat staff to view, edit and approve new registrations of interesting in participating in the programme. 
Previously this was done via email, telephone and via handwritten forms. This one area significantly improved staff efficiency and provided a Single Unified View (SUV) of applications and their respective status. 

The MMC Manager contains a reports area which allowed Regional Management to track and grade the performance of their students throughout the programme. 
Prior to this system being implemented Students would have to email or post their work to the relevant department, work was often lost or not graded on time. This area allowed Regional Management to view at a glance how each Music and Multimedia Company was performing and alerts would be triggered if a company fell behind at any stage of the competition.