A live student brief from Erik Kessels, to make rain attractive
Glorious Mud is a brand for festival wear, that is water and mud proof. The aim of this project was to make rain attractive. I used the idea of the fun I had playing in the rain and the mud that followed when I was a child.
I have used TOPSHOP as a platform to place my product in context.
Postcards to promote the brand
Tote bags to promote brand
Images used are from an outside source, they are not my own.