Original photos which were used to generate the print ads.
First print ad - a sprinter.
Second ad - a doctor.
Running the ads online.
A micro site where people can send their images and engage with the 'Real Hero' campaign.
The first winner will get a chance to be featured in the next Real Hero ad.
An example of people sharing their hero's story on social media.
A hamper created for the winners of the competition.
