「一初」意指一本初衷，我們是為南投縣名間鄉洺盛茶園所推出的品牌。品牌理念為：「 以一本誠心的製茶方式，質樸的態度，盼望大眾能在喝茶時想起心中的那份初衷。」盼望大眾能透過了解有機茶後，感受到人、土地、自然三者間環環相扣的關係，進而更愛護我們的環境。包裝以友善自然為概念，採用天然素材及再利用的功能，另運用插畫結合茶農家族人物呈現在包裝上；茶包裝上的簍空代表著生產透明化，能直接觸碰到裡頭的茶包，茶葉罐圖則以茶農家族製茶時的樣貌，搭配茶園景象，展現人與自然的和諧共處。希望能透過包裝讓大眾更了解有機茶的製作故事以及茶農家三代傳承的不懈精神，將茶人製茶時尊重自然的態度延續給大眾，消費者能藉此更加體會有機茶產業的生活故事與哲理，認識自然農法的重要，最終達到推廣有機茶的目的。

 

Original Mind implies bearing one’s original intention in mind. It is a brand that we launched for Ming-sheng Tea Garden, which locates in Mingjian Township in Nantou County. The concept of the brand is the following: people can recall their original intention while tasting the tea, produced with a sincere heart and an honest attitude. We hope the public can feel the inseparable connection among people, earth, and nature by understanding more about organic tea, and at the same time care for the environment more. Based on eco-friendly concepts, the packages are composed of natural materials and have recycling functions, with the family characters of the tea growers illustrated on. The hollow package design represents the transparency in production. Consumers can touch the tea bags in the tea jars directly. The tea jars are illustrated with the look of the tea growers producing tea, and the landscape of the tea gardens. These illustrations show the harmonious co-existence between human and nature. By the package design, we hope people can know more about the stories of organic tea production, and the attitude of perseverance that three generations of  a tea farmer family have; meanwhile, the tea growers’ belief of respecting nature while producing tea can be passed on to the public. Besides, consumers can experience the life stories and philosophies of the organic industry, and realize the importance of natural farming, and then our goal of promoting organic tea can finally be reached.