DIGIT Lab Branding
The DIGIT lab operates as a GIS (Geographic Information Science) laboratory as part of the Geography Department at the University of Utah. The Lab is managed by a professor and staffed by students. They needed brochures and banners to take to a GIS user conference where they hoped to showcase their cutting edge skills and attract students to the Department.
The mountains of Utah attract all kinds of people to the state, but they are especially attractive to Geographers. I wanted to highlight the University's position in the foothills of the Wasatch Mountains. I used my own photography and The University of Utah's colors and typefaces.