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    To launch a renewed anti acne product range we initiated a reality show with #EverythingUnderControl (#ВсеПідКонтролем) hashtag. 4 beauty blogge… Read More
    To launch a renewed anti acne product range we initiated a reality show with #EverythingUnderControl (#ВсеПідКонтролем) hashtag. 4 beauty bloggers together with their teams of 4 persons each were challenged to reach ideal skin in 21 day. This period was long enough to turn this actions into habit. We provided each participant with Vichy Normaderm products and action plan. Opinion leaders posted their team progress in social media, so everyone could join the challenge virtually. To increase campaign reach, we developed web platform with content feed. Users could follow the teams, experts advices, observing real people and order product sample for themselves to join the activity. Read Less
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