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    Electra – starting now, californian lifestyle aquires a little hamburgian nonchalance. The cult label, which shot to fame with its Beachcruiser, … Read More
    Electra – starting now, californian lifestyle aquires a little hamburgian nonchalance. The cult label, which shot to fame with its Beachcruiser, is a leading brand for lifestyle bicycles in the Unites States and opens its first flagship store in Europe. Marius Fahrner Design crafted a corporate identity which combined the best of both world’s and gave Townie & Co. a new home. A bespoke store style and concept was developed, alongside print materials and POS elements. Read Less
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Store Photography by Steve Herud & David Daub.