This project, made for Jammo and International School Of Comics in Naples, is about to create an advertising poster for a sensibilisation campaign for protecting the environment by making a good refuse disposal in the city of Naples. The goal of this project is to create a poster by using a similar style to one of the most famous graphic designer: Erberto Carboni.
Carboni was an italian designer and architect, precursor of the italian advertising campaign, such as Barilla, Pavesini and Rai.
Following this idea, I made a poster with a similar style to most of the Carboni's advertising. I choose a pastel color for the background, making it grunge for simulating the typical painted effect of the early '50 posters. I added an illustration of a brain made of garbage paper, connected to the slogan of the campaign "Perchè il vero rifiuto è nella testa" (English: Because the real garbage is the head). I added also a small description for people who watch this poster around the streets, for let them know the goal of this campaign and let them start a good refuse disposal.
Enjoy!
