The project consists of two areas where Keen currently provides footwear: "trailhead" and "waterfront" (to use Keen's language).
A natural extension of "trailhead" is a hiking bag, and I used this opportunity to keep close to Keen's existing aesthetic. Taking cues from Keen's hiking footwear, I pulled in elements from the laces, color palettes, and sole details.
An extension of Keen's "waterfront" footwear could be laser sailing shoes. I departed from Keen's aesthetic to be appropriate for this target market.