Losjes asked us how to reach their specific target audience: young adults who stand for old ladies in the bus and appreciate a good quality festival that combines a great atmosphere with international DJ's and lesser known heroes.
CONCEPT & DESIGN
Losjes the DJ collective from 's-Hertogenbosch which distinguishes itself by its humility and openness to the world. A lovely relaxed atmosphere. A party without conflicts. At Losjes you come out with more friends than you came. The music brings people together and let them experience some of the best smooth deep- & tech house of the moment. Going to Losjes feels like coming home. A warm welcome from a big club of friends. Losjes is your family. The Losjes pedigree consists of modest good DJs, public and courteous guests who stand for old ladies in the bus. Everyone is equal and everyone lives the same passion. To visualize this concept, we designed a coat of arms. This coat of arms comes along with patterns that drop the atmosphere and vibe of the festival.