Hailstone: Improving the way businesses borrow
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    Brand and product design for Hailstone, a two way marketplace helping mid-sized businesses get the best deal on borrowing money.
A while ago I was approached by Hailstone, an early stage startup that wants to help mid-sized businesses improve the way they borrow money for their operation. The identified problem is that companies don't have full overview of the marketplace, since they only know a couple of banks they or their competition use, while banks don't have full overview of what's going on in their market because they don't have access to information about people who are currently looking to borrow money. 
Hailstone wants to provide a two-sided marketplace, where banks and companies can strike the deals easier, faster and without extra effort.
Design work included creating a branding guideline including a logo and a simple style guide for the user interface and branded materials as well as designing user interface, marketing website and styling the pitch deck for investors.
Logo exploration
Brand colours & Typography
User Interface & Marketing Web Design
Unfortunately due to product being in the phase of development, I can't show everything here that I would like to, so here's a bunch of early mockups we did for the UI & web design.
Probably the biggest challenge, was putting all the legalese required by both parties into a neat, organized interface that is simply glanceable.
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