PitStop
packege for ready-to-eat meal
The subject of the project is the line of packs for ready-to-eat meal (ready-to-eat excellent course and pizza) for buyers – bachelors. Brand name for these convenience foods Pit Stop alludes that it is really «very speedy eating» as it is reflected in slogan which is a part of logo.
The pack itself looks like a rudder of racing car on which there are pictograms in the form of buttons showing the weight, calorie quantity, GMO absence, time for cooking in microwave oven etc. All pack line and advertising as well are performed in Russian according to real requirements of Russian market for similar goods and special buyer and price segments for which this products were oriented (such conformity was the part of the task).
«Very speedy eating» theme, in a literal sense on the car bonnet, is played up in magazine advertising of «Pit Stop» convenience foods.
