For StudentUniverse I designed a new brand, a new way to talk with their customers in every different channel, in every image, in every message, in every customer touch point.

 

The challenge was to go from an old logo very conceptual logo (only a few people in the company knew the meaning of it) with something fresh, iconic, that shows travel but something that can't be used by a different travel company.

 

The new logo was based on the concept of the crossroads that we found on the roads when we are traveling.