TV7 F1 outdoor
a campaign with new media channels for the launch of F1 season on TV7
a campaign with new media channels for the launch of F1 season on TV7
The idea was to use the recognizable silhouette of the pit-stop lollipop ant to blend it naturally with shape of the garage barrier in order to raise awareness for the start of the new F1 season which was to be shown on TV7. The reason for the use of this media, was the simple fact that a driver /who is also figured to be the main target as a viewer/ is behind the wheel, and in that moment waiting for the barrier to lift has the similar experience as the F1 driver.
In the parking spaces, a leaflet was attached to the car side-view mirror /drivers seat/, giving the driver the impression of a head lead in front of F1 cars. The leaflet also had the broadcasting program of the F1 race on TV7.
And in the press as a standard print, was released a series of small iconic type prints with the simple idea, that finally the formula of Formula1 was solved and the answer is every saturday and sunday on TV7.
