We worked with ManvsMachine to create this all CG spot for Honda. A fast paced reading TVC with a great creative behind it from Wieden + Kennedy.
Our role was to carefully recreate the infamous salt flats at Bonneville, a renowned proving ground for the pursuit of speed. We used the built 360 environment as our platform to place and animate a range of Honda products which became the main features in this vast custom constructed landscape.
The challenge here was to ensure this was a compelling and convincing motion piece in a widely recognised setting. Much of this came down to the detailing in the smoke and debris simulations generated here in the studio.
Credits
Client Honda // Director ManvsMachine // Production Company Friend // VFX Supervisor Mike Merron
Lead 3D Artist Simon Reeves // 3D Artists Matt Chandler, Arvid Niklasson, Martin Gunnarsson, Tim Woods, Maurizio DeAngelis
Lead 2D Artist Fabio Zaveti // 2D Artists Oscar Tornisca, Jenn Epstein // Design/Graphics ManvsMachine
Music & Sound Company Wah Wah // Mix Company Factory
Lead 2D Artist Fabio Zaveti // 2D Artists Oscar Tornisca, Jenn Epstein // Design/Graphics ManvsMachine
Music & Sound Company Wah Wah // Mix Company Factory
Making-Of
Production Stills
