We worked with ManvsMachine to create this all CG spot for Honda. A fast paced reading TVC with a great creative behind it from Wieden + Kennedy.
 
Our role was to carefully recreate the infamous salt flats at Bonneville, a renowned proving ground for the pursuit of speed. We used the built 360 environment as our platform to place and animate a range of Honda products which became the main features in this vast custom constructed landscape.
 
The challenge here was to ensure this was a compelling and convincing motion piece in a widely recognised setting. Much of this came down to the detailing in the smoke and debris simulations generated here in the studio.
 
 
 
Credits
Client Honda //  Director ManvsMachine // Production Company Friend // VFX Supervisor Mike Merron
Lead 3D Artist Simon Reeves // 3D Artists Matt Chandler, Arvid Niklasson, Martin Gunnarsson, Tim Woods, Maurizio DeAngelis
Lead 2D Artist Fabio Zaveti // 2D Artists Oscar Tornisca, Jenn Epstein // Design/Graphics ManvsMachine
Music & Sound Company Wah Wah // Mix Company Factory
 
Making-Of
 
 
Production Stills
 
Honda - Keep Up
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3,106
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Published:

Honda - Keep Up

We worked with ManvsMachine to create this all CG spot for Honda. A fast paced reading TVC with a great creative behind it from Wieden + Kennedy. Read More
284
3,106
8
Published:

Creative Fields